Google would inevitably control the entire process, and advertisers would inevitably pay to play. Instead, you’re presented as a member of Cohort X, from which advertisers can infer what you’ll likely do and buy from common websites the group members visit. So, you’re not 55-year-old Jane Doe, sales assistant, residing at 101 Acacia Avenue. Rather than target you as an individual, FLoC assigns you to a cohort of people with similar interests and behaviors, defined by the websites you all visit. It turns out that building a wall around only half a chicken coop is not especially effective-especially when some of the foxes are already hanging around inside. It’s this unhappy situation that’s behind the failure of FLoC, Google’s self-heralded attempt to deploy anonymized tracking across the web. And any new technology simply adds to that complexity and cannot exist in isolation. There is already a complex spider’s web of trackers and data brokers in place. But the issue is that even Google’s staggering level of control over the internet advertising ecosystem is not absolute. Open any web browser, type “ /chrome” into the address bar, and then press the Enter button.Google’s Privacy Sandbox is supposed to fix this, to serve the needs of advertisers seeking to target users in a more “privacy preserving” way. Start by downloading the Chrome installer. On Windows 11, choose “Apps” from the left sidebar and then select “Installed Apps.” From the following menu, locate “Google Chrome,” click the corresponding three-dot icon, and then select “Uninstall.” A confirmation prompt will alert you that by clicking “Uninstall” again, “This app and its related info will be uninstalled.” Windows 10 will retain your profile information, bookmarks, and history. You will be prompted to click a second “Uninstall” button, which will complete the uninstall process. Click “Google Chrome” and then select the “Uninstall” button. On Windows 10, from the pop-up menu, click “Apps.” Scroll down the “Apps & Features” list to find Google Chrome. (This will look slightly different on Windows 11.) Open your Start menu by selecting the Windows logo in the taskbar and then click the “Settings” cog icon. How to Uninstall Google Chrome on Windows 10 and 11 You can now sign in to your Google account, personalize the web browser, and start using Chrome as your own. When prompted to allow this app to make changes to your device, click “Yes.” Google Chrome will begin the installation and open the browser automatically upon completion.
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